As if things weren't already crazy in the beauty industry, Elon Musk has decided to start charging people for verified accounts on Twitter. Influencer relations had been part of Twitter’s efforts to increase the position of the platform as an attractive advertising venue for beauty brands. Brands such as Skin Proud and Blueland have launched campaigns on the platform this year. Beauty labels known for their investment in Twitter marketing include Fenty Beauty, which was nominated for a Shorty Award in the Twitter Presence category. But because of brand safety concerns resulting from Musk’s statements and behavior, major advertising companies including Interpublic Group and Havas Media have recommended that clients pause activity on the platform.
In this issue, we will cover:
The influence of cannabis culture and cannabis as an industry have yet to reach their peak. In 2020 alone, legal cannabis sales in the United States were upward of $17.5 billion, and New York has estimated that the industry could create as many as 60,000 new jobs in the state by 2026. Female cannabis use, in particular, is a massive opportunity for companies. Cannabis delivery company Eaze, in its annual State of Cannabis report, found that 48% of its new customers in 2021 were women, compared to just 38% in 2018. Millennials made up 44.6% of new customers, followed by Gen Z, Gen X and Baby Boomers.
‘End of an era’: How #BeautyTwitter is reacting to Elon’s shakeup
How beauty brands capitalized on 2022’s travel boom
Pat McGrath Reveals the Secrets Behind Taylor Swift’s Dazzling Makeup Looks in Her New ‘Bejeweled’ Music Video
TikTok’s “Crying Makeup” Is the Beauty Look Based On Being Sad
What Rihanna, Beyoncé and Solange’s Hairstylist Always Has In His Kit
In this Carrier Update, we discuss the following topics:
FedEx Suspends money-back guarantees:
Shipments to Military Addresses:
MAC Cosmetics and Marvel Studios join forces for a Black Panther-themed makeup collection.
The limited-edition color launch, which is a collaboration with Marvel Studios, will be available both online and in store ahead of the November 11 release of Black Panther: Wakanda Forever, the highly-anticipated sequel to the 2018 blockbuster. The 18-piece collection (cool fact: many of the actual colour products were used to create makeup looks in the film) features incredible saturated hues and includes items like iconic MAC lipstick bullets and an eight-pan eyeshadow palette.
As the hordes of Black Friday shoppers descended on the mall, one group, in particular, was causing a stir.
The beauty industry is worth billions of dollars, and it's no secret that insiders hold all the cards when it comes to cashing in.