How #BeautyTwitter is reacting to Elon’s shakeup

As if things weren't already crazy in the beauty industry, Elon Musk has decided to start charging people for verified accounts on Twitter. Influencer relations had been part of Twitter’s efforts to increase the position of the platform as an attractive advertising venue for beauty brands. Brands such as Skin Proud and Blueland have launched campaigns on the platform this year. Beauty labels known for their investment in Twitter marketing include Fenty Beauty, which was nominated for a Shorty Award in the Twitter Presence category. But because of brand safety concerns resulting from Musk’s statements and behavior, major advertising companies including Interpublic Group and Havas Media have recommended that clients pause activity on the platform.

In this issue, we will cover:

  • Female cannabis use, in particular, is a massive opportunity for companies.
  • ‘End of an era’: How #BeautyTwitter is reacting to Elon’s shakeup
  • How beauty brands capitalized on 2022’s travel boom
  • What Rihanna, Beyoncé and Solange’s Hairstylist Always Has In His Kit
  • This week's carrier update
  • MAC Cosmetics and Marvel Studios join forces for a Black Panther-themed makeup collection.

General Market Currents

The influence of cannabis culture and cannabis as an industry have yet to reach their peak. In 2020 alone, legal cannabis sales in the United States were upward of $17.5 billion, and New York has estimated that the industry could create as many as 60,000 new jobs in the state by 2026. Female cannabis use, in particular, is a massive opportunity for companies. Cannabis delivery company Eaze, in its annual State of Cannabis report, found that 48% of its new customers in 2021 were women, compared to just 38% in 2018. Millennials made up 44.6% of new customers, followed by Gen Z, Gen X and Baby Boomers.

New Waves in the Beauty Industry

‘End of an era’: How #BeautyTwitter is reacting to Elon’s shakeup

  • Musk, Twitter’s new owner and the world’s richest man, announced that Twitter’s signature blue-check verification for public figures will come at a cost of $8 a month. While details are sparse on how it will work, his tweet’s language pronouncing an end to “Twitter’s current lords & peasants system” implied that check marks will now be available to anyone willing to pay. For the beauty influencers who’ve worked with Twitter’s dedicated creator team for years, the question is now what their role will be under the new ownership.

How beauty brands capitalized on 2022’s travel boom

  • “People are excited to be traveling again. We noticed travelers are more confident about making purchases, as they enjoy being on the move again having been deprived of the opportunity during the pandemic,” said Marianna Fellmann, head of group corporate communications at L’Occitane Group. “At a global level, beauty travel retail is bouncing back, but realistically it will take time to reach pre-pandemic sales levels. However, L’Occitane Travel Retail has witnessed a strong recovery in the second quarter [of fiscal 2023].

Beauty Insider

Pat McGrath Reveals the Secrets Behind Taylor Swift’s Dazzling Makeup Looks in Her New ‘Bejeweled’ Music Video

  • “The process was very much like preparing for a haute couture show,” says McGrath, who looked to couture runways past, along with showgirls from history, film, and story, to dream up the video’s makeup. McGrath and her team worked with Swift to sample every single shade of crystal, eyeshadow, liquid liner, lash, and shape.

TikTok’s “Crying Makeup” Is the Beauty Look Based On Being Sad

  • A distant cousin to Euphoria’s glitter tears, the trend is — as its name suggests — about appearing like you just shed a few tears. “This one’s for the unstable girlies,” says creator @zoekimkenealy.

What Rihanna, Beyoncé and Solange’s Hairstylist Always Has In His Kit

  • Jawara Wauchope likely needs no introduction. The superstar hairstylist, who is also the senior beauty editor-at-large for i-D, a global styling ambassador for Dyson and a lead pro backstage at fashion week. Here’s what’s in Jawara Wauchope’s hair kit.

This Week's Carrier Update:

In this Carrier Update, we discuss the following topics:

FedEx Suspends money-back guarantees:

  • Two weeks after reassuring holiday shippers that it could meet peak season delivery expectations, FedEx announced it would suspend the money-back guarantee on domestic and air express shipments, effective December 13.

DHL Express:

  • Shortly after UPS and FedEx announced General Rate Increases for 2023, averaging a historically high jump of 6.9%, DHL Express has stepped forward with a 7.9% rate hike for U.S account holders in 2023.

Shipments to Military Addresses:

  • To ensure timely holiday delivery, the USPS has announced mailing dates. A list of all dates can be found on the link below.

Brand Collab of the Week

MAC Cosmetics and Marvel Studios join forces for a Black Panther-themed makeup collection.

The limited-edition color launch, which is a collaboration with Marvel Studios, will be available both online and in store ahead of the November 11 release of Black Panther: Wakanda Forever, the highly-anticipated sequel to the 2018 blockbuster. The 18-piece collection (cool fact: many of the actual colour products were used to create makeup looks in the film) features incredible saturated hues and includes items like iconic MAC lipstick bullets and an eight-pan eyeshadow palette.