If you've been anywhere near the internet in the past few months, you know that TikTok is taking over. The app, which allows users to share short videos of themselves, has quickly become one of the most popular social media platforms. And as with any popular platform, brands and businesses have taken notice.
The DTC beauty industry in particular has seen a surge in innovation as brands look for new ways to reach consumers on TikTok. ColourPop recently released a series of lip sync videos called "ColorBombed," and Morphe has been using the platform to debut new products and collections.
It's clear that the DTC beauty industry is evolving to keep up with changing consumer behavior, and TikTok is proving to be an important part of that evolution. So if you're curious about what the industry has in store for the future, be sure to check out some TikTok videos!
In this issue, we will cover:
The future of eCommerce is looking bright. Although e-commerce penetration has only increased slightly in recent years, the online share is predicted to surge to 48% in the United States by 2023. While promising, mass-merchandiser and multi-brand platforms currently have a stranglehold on the market.
In the US, all hopes turn to eCommerce.
Harry Styles’s Pleasing teamed with Brazilian designer Marco Ribeiro for its latest set of nail polishes — and its foray into color cosmetics, via the $50 Pressed Powder Pigments palette, pictured above. The collection also includes five nail polishes (Pleasing’s hallmark since its launch), three cream pigments, and a multipurpose gloss.
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As the hordes of Black Friday shoppers descended on the mall, one group, in particular, was causing a stir.
The beauty industry is worth billions of dollars, and it's no secret that insiders hold all the cards when it comes to cashing in.