Gen Z is in for a treat. Beauty brands are stepping up their game with cutting-edge technology and innovation, and they’re luring young consumers with promises of the latest and greatest. From augmented reality to personalized products, beauty brands are using every tool at their disposal to stay ahead of the curve. And it seems to be working – according to recent studies, gen zers are among the most brand-conscious consumers out there. So if you want to keep up with the latest trends, you’d better start paying attention to what beauty brands are doing.
In this issue, we will cover:
Makeup Base Market to Record USD 7.86 Billion growth in 2022-2026; Major Opportunities Amorepacific Group Inc. And Anastasia Beverly Hills LLC
The makeup base market size is set to grow by USD 7.86 billion between 2021 and 2026, progressing at a CAGR of 4.73%. According to Technavio, the market is fragmented, and the degree of fragmentation will accelerate during the forecast period. The report offers an up-to-date analysis to know the exact growth variance and the Y-O-Y growth rate.
The report identifies Amorepacific Group Inc., Anastasia Beverly Hills LLC, CHANEL Ltd., Christian Dior SE, Clarins Sdn Bhd, JAB Holding Co. Sarl, Johnson and Johnson, Kao Corp, Kering SA, Kose Corp., LOreal SA, Mary Kay Inc., Purity Cosmetics, Revolution Beauty Ltd, Shiseido Co. Ltd, The Estee Lauder Co. Inc., The Procter and Gamble Co., Too Faced Cosmetics LLC, Unilever PLC, and Vellvette Lifestyle Pvt. Ltd. are some of the major market participants.
Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer
AI skin analysis e-tailer Coralai launches for professional category
Here's why Mikayla Nogueira's 'Sticky Method' went viral on TikTok
Beauty experts are fed up with celebrities cashing in on skincare
‘I don’t even Google anymore, I TikTok’: How TikTok became an aesthetic generator
The 101-year-old style icon just announced a collaboration with Ciaté London
Famous for her black-rimmed glasses and penchant for statement accessories, and with more than two million followers on Instagram, it’s no surprise that Apfel has now turned her attention to the beauty world, partnering with Ciaté London on a collection that’s just as bright and unique as she is.
As the hordes of Black Friday shoppers descended on the mall, one group, in particular, was causing a stir.
The beauty industry is worth billions of dollars, and it's no secret that insiders hold all the cards when it comes to cashing in.