While every industry felt the effects of unpredictability and uncertainty throughout the past three years, beauty has been uniquely impacted by changing norms and new consumer behaviors. When masks went on and beauty sales dropped, the industry was forced to pivot. When prices started to rise and supply started to fall, forcing consumers to re-prioritize their cosmetic needs, the industry was forced to pivot once again. Beauty brands — after all this shifting and re-shuffling — are wondering what’s next.
In this issue, we will cover:
When it comes to the beauty category, desires like those of sustainability and eco-consciousness carry into the products themselves. According to Global Cosmetic Industry Magazine, 20% of shoppers look for sustainable packaging, 25% for sustainable ingredients, and 37% for formulas that are clean or free from harmful chemicals.
Brands are pitching resale as an affordable holiday alternative
Yoox takes a ‘secret’ approach to holiday discounting
Gwyneth Paltrow on post-lockdown beauty and how Goop took the ‘dirtiness’ out of vibrator sales
AmorePacific shifts cosmetic sales focus on US and Japan
Rodan + Fields jump-starts brand expansion with the launch into hair care
General Rate Increases & Update on Cargo Capacity on the West Coast Ports
In this Carrier Update, we discuss the following topics:
Lilah B. Winds Down Business
Indie beauty brand Lilah B. is going out of business. In an Instagram post, Founder Cheryl Yannoti Foland announced the brand would shut down at the end of the year. "My labor of love has run its course. I am so grateful for our Lilah B. community of friends," she wrote. "Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all.” Lilah B. was among the early entrants to the clean beauty channel. Retail partners included Sephora, Net-a-porter and BlueMercury.
As the hordes of Black Friday shoppers descended on the mall, one group, in particular, was causing a stir.
The beauty industry is worth billions of dollars, and it's no secret that insiders hold all the cards when it comes to cashing in.